You onboard once.
We run everything else.
NOVA isn't a dashboard you log into. It's a fully managed service that runs your Google Business Profile every single month — posts, citations, reviews, reporting — without you touching a thing.
Three phases.
One onboarding call.
Everything after your onboarding call is handled by 12AM. You'll see the results show up in your heatmap every month. You won't have to do a thing to make them happen.
Onboard & Audit
We schedule one call. On that call, we connect to your Google Business Profile, walk through your target service areas and keywords, and hand you access to your account. Then we go to work. You never have to log in again.
Optimize & Build
NOVA runs continuously. 12AM's team executes every signal Google rewards: consistent content, active review management, clean citations, and fresh media. Most clients see ranking movement within the first 90 days.
Rank & Report
Rankings improve. Your heatmap fills with green. The monthly report shows exactly where you moved — keyword by keyword, grid point by grid point. As you push into the Top 3, NOVA shifts strategy to extend your coverage and hold it.
300+ touchpoints.
Zero work from you.
Google Maps optimization isn't a task you complete once. It's a system that runs every single month. Here's what NOVA executes on your behalf — automatically, consistently, and accountably.
Keyword-targeted updates, service spotlights, and offers written by our team and published on your Google Business Profile on an optimized schedule. No stock content. No templates.
Promotional videos built from your business images with AI-written narration. Published to your GBP. Video is one of the most underutilized ranking signals in local search — we exploit it for you.
Client-provided photos formatted with GPS coordinates, SEO filenames, and optimized metadata. Published in a controlled drip — not all at once — to signal consistent business activity.
Every new review gets a keyword-optimized response within hours. Old unanswered reviews are caught up gradually. Negative reviews are flagged to Google automatically when eligible.
Automated review requests sent after job completion, with pre-written review suggestions for your customers. Unhappy customers are routed to a private form — not straight to Google.
Your business data stays consistent across 300+ directories — including Yelp, Bing Places, Apple Maps, and AI data sources that feed ChatGPT and Gemini. Any GBP change auto-syncs across all of them.
New customer questions answered within 24 hours. Strategic Q&As seeded to your profile to cover high-intent search queries Google surfaces in local results.
Before-and-after heatmaps showing your exact ranking position across your service area for every tracked keyword. You see movement — not just a number, but a map of where you're winning.
We track your citations in ChatGPT, Gemini, Perplexity, Copilot, Grok, and Claude. Schema markup, FAQ generation, and structured data signals feed AI engine discovery — not just Google Maps.
What happens when, and why.
Google Maps rankings don't change overnight. The businesses that win long-term build authority consistently over months — which is exactly what NOVA does. Here's what to expect at each stage.
On NOVA Quarterly and Semi-Annual plans, if we don't move at least one primary keyword up by +10 percentage points in Top-3 map pack coverage by the end of your commitment period (Day 90 on Quarterly, Month 6 on Semi-Annual) — 12AM works free until we do. No other local SEO provider does that. See Pricing →
Tools hand the work back to you.
NOVA removes it entirely.
Every GBP tool on the market gives you a dashboard and asks you to run it. NOVA is the other model — the one where 12AM's team executes every touchpoint, every month, without your involvement.
Right now, someone is asking AI
who the best [your service] is near them.
If you're not in the answer, you don't exist to them. NOVA builds the signals that get your business cited in ChatGPT, Gemini, Perplexity, and every other AI engine — not just ranked on Google Maps. It's called GEO: Generative Engine Optimization. And it's included in every plan.
The 300+ directories in NOVA's network include sources that ChatGPT, Gemini, and Perplexity index when answering local business queries. Consistent citations across these sources is how you get cited — not just ranked.
NOVA builds the structured data that makes your business readable to AI crawlers. FAQ schema, local business schema, and service-area markup help AI engines understand exactly who you are and where you serve.
Your monthly report includes AI search citations — where your business appears when someone asks a local search question in each AI engine. Most agencies don't measure this. We do.
You always know
exactly where you stand.
NOVA doesn't send you a PDF and hope you don't ask questions. You get a live dashboard, a monthly heatmap, and a full log of every action taken on your behalf — every month.
Before-and-after geo-grid ranking maps for every tracked keyword. Each cell shows your ranking position at that location across your service area. You see movement — or you ask us why it hasn't moved yet.
Real-time access to your GBP metrics (calls, impressions, direction requests, website clicks), Google Analytics 4 data (sessions, engagement, conversions), and Facebook reach and audience growth — all in one place, updated daily.
A line-by-line log of every action NOVA executed that month: posts published, photos uploaded, reviews replied to, citations updated, videos created. You see exactly what was done — not just whether it was done.
Find out exactly where you stand
on Google Maps.
Get a free Google Business Profile audit — we'll score your current profile, identify your ranking gaps, and show you what NOVA would fix first. Takes 60 seconds. No commitment.
Ready to talk through your situation with someone on our team? Book a 30-minute call — no pitch deck, no pressure.